TechFlow News, June 4: According to Securities Times, starting June 3, Xiaohongshu has launched a special rectification campaign targeting certified professional accounts in the financial sector. In accordance with relevant laws, regulations, and platform rules, financial certifications are issued exclusively to institutions holding compliant licenses. The account name of a certified professional account must strictly match the certified entity’s actual business scope; certification badges may not be obtained through false or misleading information.
Within the past week, Xiaohongshu has taken action against over 1,500 non-compliant financial professional accounts and will continue to comprehensively strengthen its institutional verification mechanisms, conducting regular inspections and enforcement actions targeting existing accounts. According to platform staff, since May, Xiaohongshu has dealt with a total of 31,000 accounts violating financial-sector regulations or engaging in financial marketing without proper qualifications. Specifically, regarding illegal inducements for cross-border investment, the platform has removed 539 non-compliant posts and 146 comments; concerning the unauthorized resale of foreign investment bank research reports at discounted prices, it has removed 141 non-compliant posts and frozen 132 related items. Additionally, the platform has handled over 130 pieces of suspected non-compliant content, including promotional materials related to gold-based financial products and advertisements promoting overseas platforms’ operations within mainland China.
