Market barometer Bitget launches new Launchpad offering

In the crypto industry, wealth creation is a focal point for every investor. The rise of cryptocurrencies themselves has brought immense financial opportunities—for example, Bitcoin. Starting in 2014, when Bitcoin's price hovered below $1,000, those who dared to buy and hold this digital asset reaped enormous returns.

As such, the industry has constantly sought stable profit-generating models. Events like the 2017 ICO boom and the 2020 DeFi surge brought massive market growth, prompting exchanges to go to great lengths to find similar products for their users—giving rise to LaunchPad. Despite this year’s bearish crypto market, with many projects listing below their initial prices, LaunchPad projects launched by major platforms have still delivered strong performance.

Bitget Emerges as a Top Performer Among CEXs in Launchpad Historical Returns

A Launchpad, in essence, is the crypto equivalent of "new stock subscription." In traditional stock markets, subscribing to IPOs has long been considered a "risk-free" investment strategy. Crypto exchanges have adapted this IPO model into the crypto space, evolving it into the IEO (Initial Exchange Offering) format known as Launchpad. Binance and Bitget are among the leading players in this domain.

According to data from Coingecko, LaunchPad projects on major exchanges this year have performed well, with average peak returns exceeding 16x.

Among them, Bitget’s Launchpad projects achieved an average peak return of 39x, ranking first. Bybit and Binance followed closely behind with average peak returns of 32.3x and 29x respectively. In terms of individual project performance, TYPE, launched by Bitget in July, surged up to 68x—the highest return among all LaunchPad projects launched by major platforms in 2023.

While securing top positions in both average and single-project peak returns, Bitget also leads significantly in the number of Launchpad listings. So far this year, Bitget has launched six Launchpad projects. With the recent addition of TonUP (UP), the platform offers users a new risk-free arbitrage opportunity approximately every one and a half months.

How Bitget Selects High-Quality Projects

Although Launchpad may seem flawless in theory, maintaining consistent quality is no easy task. Beyond top-tier platforms, other exchanges like MEXC and Gate have seen their IEO programs become oversaturated—Gate.io’s Startup Launchpad listed 57 projects this year alone, yet returns have been disappointing. Some projects ended up underperforming at launch, dampening user participation and negatively impacting the exchange’s reputation.

Balancing wealth generation with market responsiveness is challenging. So how does Bitget manage to capture market trends so effectively? What is the research mechanism behind its success?

1. Industry Trends and Market Hype

Bitget believes projects aligned with industry trends are more likely to become market favorites and gain significant traction.

2. Community Consensus

"He who wins community consensus wins the market." Bitget evaluates a project’s social media buzz not merely by Twitter impressions or Telegram group size. Instead, it uses proprietary databases of smart money addresses and Twitter KOLs, and daily scrapes Google Trends data for trending crypto-related search terms. These inputs are combined to assess whether a project is genuinely gaining attention and support. Website traffic metrics—including unique visitors, session duration, pages viewed, and bounce rate—are also factored into the evaluation.

3. Technological Innovation

Bitget values technological innovation that addresses real market needs and ideally integrates closely with existing ecosystems to create mutual growth.

4. Tokenomics

Tokenomics is seen by Bitget as the most direct determinant of a token’s performance. Poorly designed tokenomics can cause a token to peak immediately upon launch, followed by a steady decline in value.

5. Security

Security is the foundation of any token. No matter how promising a project appears, weak security will ultimately lead to failure—even total collapse.

More Than Just Launchpad: Bitget as a Market Listing “Trendsetter”

Notably, Bitget hasn’t only excelled in Launchpad offerings this year—it has also demonstrated speed, precision, and decisiveness in its broader listing strategy. For instance, Bitget was among the first to list popular tokens such as BLUR, and launched futures contracts for Arbitrum and SUI. When Binance distributed airdrops for its IEO project Arkham, Bitget opened trading one hour earlier than Binance, effectively setting the market price ahead of time. Additionally, Bitget has created dedicated zones for trending narrative-based tokens, including AI, MeMe, BRC-20, Solana, inscriptions, and Layer2 projects.

Recently, the inscription ecosystem has gained explosive popularity, and Bitget has moved quickly to keep pace—sometimes listing multiple inscription-related tokens in a single day. Interestingly, Bitget’s listings appear to serve as a market signal. After a hot concept project launches on Bitget, other major platforms typically follow suit within hours or, at most, a week. In this sense, Bitget has become a key benchmark for gauging market acceptance of new projects.

Markets continuously evolve, and so do user demands. Exchanges must swiftly identify emerging trends and consistently deliver greater value to users if they hope to remain resilient amid changing tides.