Jupiter Founder on the Ultimate Vision: Why Do We Need Jupuary?
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Jupiter Founder on the Ultimate Vision: Why Do We Need Jupuary?
Jupuary is about "growing the pie," not "dividing the pie."
Navigating Web3 tides with focused insightsAuthor: Meow, Founder of Jupiter
Translation: Luffy, Foresight News
An open and diverse mindset has taught me one thing: figuring out what you truly want is the hardest task—and possibly the most important. Without this clarity, I easily fall into endless pain and uncertainty with the people I care about most.
Likewise, I believe that a lack of clarity around Jupuary (note: Jupiter's airdrop campaign) and Jupiter’s broader goals could lead to significant conflict among the stakeholders I care about most—our community, users, and of course, the team.
Jupuary is an unprecedented initiative requiring voters to collectively “grow the pie.” Without clear communication around it, we’re headed for serious problems.
This article aims to clearly explain what we hope to achieve with Jupiter, Jupuary, and JUP, and to propose a transparent process through which we can understand what each person truly wants.
But first, let’s briefly revisit Jupiter.
Jupiter Fundamentals
Let’s start with a simple statement that may have been obscured by recent debates and noise surrounding Jupiter: Jupiter is in excellent shape.
Over the past three years, we’ve invested heavily to ensure solid foundations across all key areas—team, capital, token, community, and ideas.
In terms of team, we’ve demonstrated our ability to consistently deliver world-class platforms: building the leading aggregator in crypto, one of the largest decentralized exchanges (achieving $140 billion in trading volume within under 12 months), and pioneering a token launch platform based on a new liquidity model. We’re also continuously experimenting with new products like Jup Mobile and ApePro, both of which gained widespread recognition just one month after launch.
Beyond launching high-quality products, I firmly believe we have one of the most united and principled teams in crypto. Here’s a short story:
When I realized the community was concerned about our high FDV, I proposed burning 30% of the total JUP supply. I was deeply moved when the team unanimously agreed—not only to burn a large portion of their own shares (600 million tokens), but also to extend their initial cliff periods and refrain from selling most of their vested tokens.
You might find many teams in crypto willing to talk about such actions, but our team agreed without hesitation because they genuinely wanted to signal to the community—and to each other—that we are here to build, long-term.
Second, Jupiter’s financial fundamentals are strong. We currently hold approximately $150 million in treasury assets, sourced from our initial funding pool and a positive cashflow business driven by multiple revenue streams.
We maintain strict cost controls, meaning we don’t need to sell any JUP to fund operations. This strong financial foundation allows us to think, act, and build for the future proactively. Our mindset resembles that of a fast-moving startup, not a typical crypto project focused solely on laying the best possible foundation for a long journey while exhausting early potential.
Third, the JUP token is one of the most interesting governance experiments. We’ve given it real power to shape the direction of the Jupiverse—not just symbolic voting rights. The upcoming Jupuary vote is a prime example. We aim to build long-term market trust in the token, and we must earn it—which is why we conduct transparency audits and implement C.A.T. covenants. The entire process is organic; unlike elsewhere where 99.9999% is just noise, here it’s truly what you see is what you get.
Fourth, we have one of the most active communities in crypto. We are the world’s largest DAO, with over 260,000 unique voters. More importantly, we’re the most engaged DAO globally—every vote sparks deep community discussion, strengthening our collective unity. We’ve also pioneered an innovative distributed execution model through decentralized working groups. Each group operates publicly, serves the community, and bears full accountability to the DAO. Working alongside the core team, they play a crucial role in expanding and enriching the Jupiverse.
Finally, and most importantly, our community is united behind key ideas and values aimed at improving not just the crypto ecosystem but the world: PPP (player pump player) has been adopted by dozens of communities worldwide as a rallying cry for better crypto experiences. CAT (Certainty, Alignment, Transparency) has pushed the entire industry toward public, open building rather than private development. And J4J (Jup for Jup) has become a battle cry uniting community members who contribute their time and talent in exchange for protocol ownership.
These five fundamentals—talented and accountable team, strong finances, widely distributed governance token, vibrant and growing community, and powerful ideas—position us uniquely to build the world we want to see.
What’s Next?
We don’t want to be just another DeFi protocol, nor follow the conventional playbook for how crypto projects should evolve. We’re also uninterested in the usual debates about fat wallets, fat protocols, or traditional tokenomics theories.
We’ll certainly read, learn, absorb, and adapt—but fundamentally, we want to forge our own path, discover what works best for us now, and go all-in on making it happen.
We strongly believe that over the coming decades, crypto will underpin global progress—from backend infrastructure and value creation to all user-facing financial tools.
We want Jupiter to be a key participant in building critical infrastructure, shaping the ethos of the space, and advancing decentralized systems.
To achieve this, we need the best team, the best platform, the best spirit, the best culture, and the best ideas. And of course, we need the strongest community to make it all possible.
This is exactly where Jupuary comes in.
The Role of Jupuary: Accelerate, Decentralize, Unite
Looking back at the first Jupuary, we consider it one of the best-executed and broadest airdrops in crypto history. Crucially, it ignited minds and hearts across our community and attracted a massive wave of passionate, talented individuals.
Implemented strategically, Jupuary has immense potential to bring the right talent into the ecosystem and accelerate community growth.
If done well, Jupuary can serve three key roles in advancing the Jupiverse: acceleration, decentralization, and unification.
Jupuary Accelerates Community Formation
Traditionally, people view community as marketing for a product. We take the opposite view: we believe the product is marketing for the community.
We dislike the idea of giving away tokens to attract product users. We believe people should use our products because they’re useful—not because of tokens.
The goal of Jupuary is to invite those already familiar with Jupiter to become active participants in the community and DAO.
By inviting those who already understand and value Jupiter’s philosophy, we greatly accelerate the formation of an engaged group capable of seeing and understanding our ethos and efforts to build for the ecosystem, partners, and users.
Jupuary Is a Mass Decentralization Event
Many major protocols quietly distribute information internally, often through multiple channels. Jupuary aims to break this pattern and do the exact opposite.
We choose to release information to the community in the most public way possible—even if it invites more controversy—so we can expand the community and unite core members who champion the Jupiter spirit.
Jupuary Is a Community Unification Event
Getting an entire community—especially one as large as Jupiter’s—to understand and evolve under a shared vision is usually extremely difficult.
Jupuary will be a critical milestone for the community and wider ecosystem to discuss, challenge, and align on Jupiter’s vision, deepening their understanding of what we care about.
This is why voting is essential. Jupuary will bring massive attention to the Jupiverse. It will channel energy from across Solana. It will help attract more community members, more contributors (catdets), and more goodwill to the Jupiverse.
But only if we all agree on the right approach. This decision is too important for Jupiter’s future to be made by a few. Instead, we must find a way for the community to align on how to grow the pie.
We are building Jupiter together. At this critical moment, we must unite and work as one.
Jupuary Voting Process
The goal of Jupuary is simple: build a massively scaled, unified community by 2025 to collectively face Jupiter’s next phase.
This vote will have a special threshold: 70% approval. The bar is high because we need unity. We’ll iterate on proposals repeatedly until we reach a result we all agree on.
If we don’t meet the threshold in the first vote, that’s okay. We’ll incorporate feedback, work with the team to refine the proposal, and keep going until 70% of the community agrees.
This vote is about finding a way forward. Therefore, it’s crucial that you vote with your authentic conviction: don’t say “yes” just to show support, and don’t say “no” just because of criticism on Twitter.
We are determined to find a result that truly satisfies the community—and that may take time.
Outline for Round One Vote
For the first round, we’ll start with a very simple question: Is the community willing to accept two additional Jupuary rounds, each distributing 700 million JUP?
Based on feedback over the past few weeks, we’ve also defined the top-level goals for the first Jupuary:
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Our goal is to make every key stakeholder feel included, making the process as inclusive as possible.
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Our goal is to attract real, active users who are likely to understand our philosophy and join our growth journey. While quantity is a factor, it won’t be the focus of this Jupuary.
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There will be no vesting or lockups. We need to end each Jupuary with a highly aligned and unified community—we cannot afford those who fundamentally don’t want to be part of it.
We will also invest heavily in sybil detection, enforce higher minimum thresholds, require proof of humanity before claiming, and more.
Additionally, we want two more Jupuary events because certainty for the community and team over the next few years is crucial.
Jupuary Is About "Growing the Pie," Not "Dividing the Pie"
Some argue they can’t vote because they don’t know the exact criteria. But I can’t allow this vote to turn into a cake-splitting exercise where people only vote based on what they personally receive.
Jupuary is fundamentally about “growing the pie.” Votes must be based on principles. Each voter should cast their vote based on high-level direction, mutual trust, and trust in the team—to achieve long-term collective benefit. The exact distribution will ultimately be decided by the team.
What Happens After the Vote?
If the vote passes, it means the community is satisfied with the proposal—and crypto will witness, for the first time, a community uniting to approve a major expansion event. The team will then have the mandate to plan and execute the next two Jupuary rounds. This will significantly reduce uncertainty for the community and allow Jupiter to move forward with its expansion plans.
If it doesn’t pass, we’ll listen to your feedback, iterate on the proposal, and re-vote. I will stop at nothing to reach a result the community supports. It may be exhausting, but I truly believe this is a force for good.
If we fail to reach a clear agreement by year-end, the tokens will remain in the community multisig wallet, and we’ll propose a completely different plan.
Remember, there’s no right or wrong here—just vote for what you believe is best for the long term.
Three Key Timeframes
As I shaped these proposals and plans, I kept three key timeframes in mind: Castambul 2025, Checkpoint 2027, and EOTD (End Of The Day).
1. Castambul 2025
Castambul 2025, happening at the end of January, will be a major milestone for us—a gathering of the most important members of the Jupiverse to celebrate progress, explore future plans, and of course, the cat-burning ceremony.
I’m determined to end Castambul 2025 with a larger, unified, and confident community—ready to face the new year together, regardless of price movements. This is the main reason I decided not to lock the JUP distributed in this Jupuary. But the key risk is forcing people to “bet” and vote—that would be the worst outcome.
2. Checkpoint 2027
Over the past three years, we’ve built a very solid foundation. I’m asking the community to support us for two more years to perfectly lay the groundwork for our vision of the Jupiverse.
In the coming years, I’ll work tirelessly with the team to build the best platform, business, and distribution to realize our vision of aggregating everything, and to bring our ethos to the forefront of global culture.
By then, two Jupuary rounds (if approved) will be complete, the current ASR will be finished, and the core community will have formed successfully.
During this period, we’ll also unlock the full potential of JUP as both a meme and a platform token. By then, our goal is for JUP to be widely recognized and trusted by millions.
This will be the perfect moment for the Jupiverse to assess our position and prepare for the next stage.
Finally, we fully stand behind this strategy—we mean what we say. The founder team will not sell any JUP before this checkpoint, ensuring we remain fully committed to meeting any community expectations.
3. End Of The Day (Ultimate Vision)
Back to the question raised at the beginning: Who do I ultimately want to become? What am I doing all this for?
Doing this openly—constantly delaying personal gains, painfully building each critical piece, then stitching them together—is incredibly hard work.
It took me a very long time to gain clarity, but now I’m clear—and I want to be explicit, so everyone knows exactly where I stand, and can decide accordingly.
Simply put, I want us to be in the best possible position to co-create the world we want to see. I have many frustrations with the current state of the crypto industry.
We keep saying crypto is better—but are we really more transparent than banks, more accountable than governments, or more socially responsible than big monopolies?
We keep talking about acceleration—but what exactly are we accelerating toward?
Accelerating toward a world where anything goes as long as you make money, where it’s all PvP games or enriching insiders—that’s not the world I want to accelerate toward.
But even if I disagree, I’m very pragmatic. To have a voice, Jupiter must become one of the key winners, the Jupiverse must become a cultural force, and JUP must become a major token in the crypto world.
To get JUP there, we need to: become a symbol of transparency—with every JUP issued from genesis permanently recorded, backed by the most united community in the world, and established as one of the most important platform tokens.
Will we arrive there immediately? Of course not. Will the journey be straightforward? Of course not. Will it be foolproof? Of course not.
But will we work together toward it? Absolutely. Am I personally committed to this goal alongside everyone else? Absolutely. Do I want to one day sail on a big yacht with all my JUP comrades? Absolutely.
I will strive to achieve this—and whether we succeed or not, I will do so publicly. Maybe that’s the journey I ultimately want.
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