Web3 leading marketing firm Serotonin establishes presence in Hong Kong to accelerate East-West ecosystem integration
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Web3 leading marketing firm Serotonin establishes presence in Hong Kong to accelerate East-West ecosystem integration
Serotonin, a globally leading Web3 services firm, has officially entered Hong Kong by establishing its first Asia marketing hub.
Navigating Web3 tides with focused insightsAuthor: Serotonin
Serotonin, a leading global Web3 services firm, has officially launched in Hong Kong with the establishment of its first Asia marketing hub. Over the past year, the company has significantly expanded its presence across the Asia-Pacific region, where it now accounts for 20% of its total marketing business—providing crucial support for Eastern projects entering global markets and helping Western Web3 initiatives and institutions expand into Asia-Pacific.
In October, Serotonin appointed Caroline York as Head of Marketing for the Asia-Pacific region. With over a decade of experience in brand strategy and marketing communications, York previously held key roles at top Asian fintech firms including Gusto Collective and AQUMON. At Gusto Collective, she led teams in pioneering blockchain and Web3 solutions for traditional brands. She currently serves as Co-Chair of the Web3 and Blockchain Committee at the Hong Kong FinTech Association.
York commented: "The Asia-Pacific region boasts a young, tech-savvy population and an open regulatory environment, attracting global resources. Serotonin’s strategic expansion will inject new momentum into regional development, and we look forward to creating greater value for the Web3 ecosystem by applying global best practices."
Amanda Cassatt, Founder and CEO of Serotonin, said: "As the Web3 ecosystem becomes increasingly globalized, project teams are more closely connected with users and developers worldwide. We’ve clarified our strategic direction and will now move quickly, leveraging innovative approaches to accelerate our partners’ growth."
Since its founding in 2020, Serotonin has built a 90-person team across 15 countries, serving over 300 innovative projects spanning consumer tech, Web3 infrastructure, digital assets, venture capital, and artificial intelligence. Recently, the company successfully supported leading Asia-Pacific projects such as Memeland, Galxe, and Mawari with comprehensive go-to-market (GTM) services including public relations, growth marketing, on-chain analytics, content strategy, market research, social media management, and visual design.
About Serotonin:
Serotonin is dedicated to bringing groundbreaking technologies to market through core services in marketing, strategy, recruitment, and legal advisory. The Serotonin platform serves as a vital hub within the Web3 ecosystem, connecting builders and founders with industry resources to accelerate their businesses.
About the Founder:
Amanda Cassatt, CEO of Serotonin, is a pioneer in cryptocurrency marketing. Formerly Chief Marketing Officer at ConsenSys, she built one of the industry’s earliest professional marketing teams. In April 2023, she published the first comprehensive book on Web3 marketing, establishing foundational methodologies for community management and brand building in the Web3 era. She founded Serotonin in 2020 to deliver world-class market services that empower breakthrough technologies and accelerate innovation.
For more information, visit Serotonin.co.
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