
PwC becomes OpenAI's largest customer and first distribution partner
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PwC becomes OpenAI's largest customer and first distribution partner
Hasslacher revealed that in April, ChatGPT Enterprise had approximately 600,000 users, including 93% of Fortune 500 companies.
Author: Youxin
On Wednesday, OpenAI announced that PricewaterhouseCoopers (PwC), the global management consulting giant, has become its largest customer to date, covering 100,000 users. Additionally, PwC will become OpenAI’s first partner authorized to sell the ChatGPT Enterprise edition to other enterprises.
Over 600,000 Users, Covering 93% of Fortune 500 Companies
In August 2023, OpenAI launched the ChatGPT Enterprise edition, offering faster response times, unlimited interactions, greater flexibility for building customized models across various use cases, as well as enhanced analytics and additional tools.

As an enterprise-grade product, OpenAI still needs to convince businesses to treat generative AI as a critical investment in their internal IT infrastructure, business processes, and workforce.

Richard Hasslacher, OpenAI's Global Head of Alliances and Partnerships, said PwC is the first partner through which OpenAI is selling in this manner—not only OpenAI’s largest customer but also the first distributor of ChatGPT Enterprise. This marks deeper penetration into industry verticals while providing clients with broad access to urgently needed new categories of solutions.

Hasslacher revealed that by April, the ChatGPT Enterprise edition had reached approximately 600,000 users, including 93% of Fortune 500 companies.
Hasslacher also noted that OpenAI now has its own customer success team to support clients deploying generative AI solutions. However, due to limited capacity, OpenAI relies on its partner ecosystem to scale effectively.
Largest Customer and First Distribution Partner
PwC currently has 100,000 employees in the U.S., the U.K., and the Middle East, a number expected to rise significantly. Once PwC extends ChatGPT usage across other regions of its global operations, the user count could reach up to 328,000.
For PwC, this agreement highlights how the firm envisions its future growth and positions itself to capture the next major opportunity in consulting services.
Bret Greenstein, Partner and Generative AI Leader at PwC, dismissed concerns that adopting ChatGPT or any form of generative AI assistant might threaten jobs. Instead, he argued it enables companies to scale operations using their existing workforce without needing to hire more people.
Greenstein added that since PwC was an early adopter of ChatGPT, upgrading to the enterprise version made sense as the firm scaled its internal adoption. While PwC had been building tools around the product, evolving technology stacks now allow them to buy rather than build more components. This shift allows PwC to focus more on outcomes, transformation, workflows, use cases, and business processes, rather than assembling APIs to create employee experiences.
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