From Trading Incentives to Gameplay Strategy: WEEX Joker Card Campaign Officially Launches
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From Trading Incentives to Gameplay Strategy: WEEX Joker Card Campaign Officially Launches
WEEX has launched its first “Joker Card” interactive card activity, transforming trading activities into game resources and integrating card-combination strategy with a random reward mechanism to deliver a more engaging and interactive Spring Festival trading experience for users.
Navigating Web3 tides with focused insightsAgainst the backdrop of increasingly refined competition among cryptocurrency trading platforms, user incentive mechanisms are evolving from simple trading reward models toward more engaging and interactive formats. On February 16, WEEX officially launched its first card-based interactive campaign—“Joker Cards”—integrating “trading behavior × game mechanics” to deliver users a fresh, immersive experience during the Spring Festival.
The campaign runs from February 16 to March 8, 2026. Unlike traditional trading incentive campaigns, the Joker Cards campaign introduces card collection, hand-ranking strategy, and randomized rewards—transforming trading activity into game resources, thereby boosting user engagement while enhancing fun and memorability.
Trading Actions Convert into “Hand Cards”
During the campaign, users who successfully register can immediately participate. By completing tasks—including deposits, spot trading, futures trading, referring friends, and other designated activities—users earn corresponding numbers of “hand cards.” Different tasks award varying quantities of hand cards; specific amounts are displayed on the campaign page.
Once a user accumulates five or more hand cards, they may initiate a hand settlement. If no manual action is taken, the system automatically plays the optimal hand at daily settlement. Any remaining cards fewer than five will carry over to the next day for continued use.
This mechanism links trading behavior with card-strategy dynamics, fostering ongoing strategic interaction as users participate.
Random Buffs and “Lucky Card” Mechanics Enhance Engagement
While collecting hand cards, users may randomly trigger “Draw Buff” or “Today’s Lucky Card” mechanics. These offer chances to earn extra hand cards, special joker cards, trial funds, or WXT tokens, and may also increase the probability of drawing high-value hands.
In addition, reaching certain cumulative hand-card thresholds may activate consecutive-acquisition bonuses, further reinforcing participation feedback.
This design—combining “probability-triggered events + positive behavioral feedback”—blends strategy with entertainment, cultivating a more interactive atmosphere during the Spring Festival.
Joker Cards Scoring System and Daily Prize Pool Distribution
The Joker Cards campaign uses a points-based settlement model. Hand-scoring depends on hand rank, chip value, multiplier, and point bonuses. Deposits, trades, referrals, and other actions generate point bonuses that enhance same-day settlement scores.
At 23:59:59 (UTC+8) daily, the system tallies points, and users share the day’s prize pool proportionally to their points. Rewards are distributed the following day; point records and reward history are viewable in the campaign’s history section.
This “daily point competition + prize pool distribution” structure creates a self-sustaining cycle of continuous participation and dynamic competition.
Ongoing Platform Exploration of Gamification and Product Innovation
Founded in 2018, WEEX is a global digital asset trading platform committed to continuous product innovation and enhanced user experience. The Joker Cards campaign marks WEEX’s first foray into card-based gamified interaction—a significant step forward in refining its incentive-model design.
While maintaining robust security and stable operations, WEEX leverages diverse campaign designs to deepen user engagement and strengthen platform interactivity and brand recall during key holiday periods.
As the digital asset industry matures, platform competition has expanded beyond fee structures and product variety to encompass mechanism innovation and user experience. The launch of the Joker Cards campaign may offer new reference points for gamified interaction models across trading platforms.
About WEEX
Founded in 2018, WEEX is a global cryptocurrency trading platform dedicated to delivering secure, stable, and intuitive trading services. It supports both spot and derivatives trading, backed by multi-layered risk control systems and a full insurance fund to safeguard user assets. WEEX has established an official regional brand partnership with LALIGA for Hong Kong and Taiwan, and is advancing compliance and localization efforts across the Middle East, Europe, Latin America, Africa, and Southeast Asia. As part of its expanding Web3 ecosystem strategy, WEEX continues to collaborate with global developers and user communities to drive digital asset trading toward greater openness and transparency.
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