MARKETING & GROWTH
X Tightens Promotion Rules—Is the Era of Unregulated Crypto Twitter Marketing Over?
The era of aggressive marketing on encrypted Twitter may be coming to an end—courtesy of the platform itself.
a16z: Even AI Can’t Escape Advertising—Driven by Immense Monetization Pressure
Advertising is the best way to bring internet services to as many consumers as possible.
The 7 Golden Rules of Crypto Marketing
Content is the cornerstone of trust, individuals are the carriers of trust, and data serves as the bridge that transforms trust into action.
Beyond Growth Hacking: How Yang Ying Activates AI Communities with "Human Touch"
In Yang Ying's past experiences and ingrained way of thinking, community is not an optional extra but a necessity for product growth and the source of a product's vitality.
How can Web3 projects run overall campaigns on Xiaohongshu?
Simply focusing on top-tier influencers does not necessarily yield better results; instead, widely distribute campaigns among mid-tier and niche KOLs below that level.
IOSG | Focusing on the Chinese crypto market: A quick look at the Web3 KOL and Agency marketing ecosystem
In the global cryptocurrency market, Chinese-speaking regions represent a significant market opportunity due to their unique and continuously expanding digital ecosystem.
Project teams must read: Learn from Shi Yongxin how to market through collective mindset?
As long as you establish a clear mental anchor early on and consistently deliver after TGE, the market will give you time and space.
Project teams must read: Say goodbye to airdrop traps and let the "羊毛出 in pig" model drive long-term growth
Users benefit for free, projects expand their influence, and payers gain users, data, or brand exposure.
From "Buy It" to "DYOR": The Crypto Version of Marketing Jargon
Web3 marketing starts with a terminology revolution.
Web3 Marketing's Lost Horse: How Many Projects Are Being Buried by Blind Trend-Chasing?
Marketing is the most difficult creative work.
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