TechFlow News, June 24: According to IDNFinancials, on June 24, the Indonesian Financial Services Authority (OJK) officially issued Regulation No. POJK 6/2026, comprehensively regulating the conduct of financial information providers—commonly known as “financial influencers.”
Under the new regulation, financial influencers must disclose any economic benefits received when engaging in marketing collaborations. If recommending specific financial products or services to the public, they must hold the relevant license or professional qualification—for instance, recommending capital market products requires an investment advisor license. For crypto-asset products, financial influencers may only promote them through official channels of licensed financial service providers. Additionally, content related to high-risk products must include risk warnings and disclaimers.
Regarding penalties for violations, the OJK may issue written warnings to non-compliant financial influencers and request the Ministry of Communication and Digital Affairs of Indonesia to suspend accounts, block access, or remove violative content. In cases involving fraud or illegal promotion, the OJK may directly request account suspension without going through standard regulatory procedures. Existing collaborations between licensed financial service providers and financial influencers must be brought into compliance within six months following the regulation’s effective date.
