KOL's Account: InfoFi Has Arrived, My Traffic Has Dropped to a Historic Low
TechFlow Selected TechFlow Selected
KOL's Account: InfoFi Has Arrived, My Traffic Has Dropped to a Historic Low
The Other Side of InfoFi Narrative: One's Nectar, Another's Poison.
Navigating Web3 tides with focused insightsAuthor: defizard
Translation: Luffy, Foresight News
In April 2023, I joined CT (Crypto Twitter) with a group of friends.
At the time, we were all writing about airdrop strategies—spending 1–2 hours crafting a single tweet and easily reaching 100,000 views within 12 hours. We did this every day: wake up, write tweets, post, eat, sleep, repeat.
I think during that period, our small group of content creators probably accounted for around 10% of the attention across the entire CT space. Looking back, it was truly a golden era.
For me personally, I’d receive 1–2 collaboration offers per month from protocols wanting to promote their campaigns. But back then, it wasn’t about the money—it was about influence.
One day I woke up to find that a tweet from my account, which only had 10,000 followers, had gotten 400,000 views. My first thought was: “Is this real? I can’t believe it.”
The joy I felt from those view counts and likes was 100 times greater than what seeing numbers in my wallet gave me (which were only in the four digits at the time—but still, money is money, and it was the most I’d ever made in my life).
This lasted until September 2023, when the algorithm changed. Around the same time, I gradually stepped back from CT until December 2023. If you’re curious why, it’s because I had some real-life matters to focus on, so I posted no more than three tweets per month.
Back in August 2023, I realized that airdrops weren’t sustainable for me long-term. I wanted… to become a DeFi noob.
Where are all the creators who used to make airdrop content? I don’t see them anymore in my feed—people like ardizor, CC2, and others.
December 2023 marked a new chapter in my CT journey: a new writing style, deeper engagement, better visuals, expanded networking—but fewer views.
You might be wondering, really fewer views? Yes, significantly fewer.
I started putting in far more effort than before, yet my tweets were only getting 20,000 views. Well, sometimes they hit 100,000—but still, nothing as bad as now.
What’s the situation like today?
With the rise of the InfoFi narrative (mainly driven by Kaito), people are flooding out low-quality content. Overall content quality has sharply declined. 99% of posts are just: “Protocol X is allocating 5% of its tokens to yappers, so I need to yap more.”
The more rewards projects allocate to yappers, the worse the situation becomes.
What else?
I feel my content quality has reached an all-time high, and my effort level keeps increasing—but views and new follower growth have dropped to historic lows.
My entire feed is flooded with meaningless content pulled straight from Kaito leaderboards.
So what can we do?
Perhaps during market lulls, use Kaito to discuss various protocols, strive to deliver valuable insights, continuously improve content quality, and aim to be unique.
Best of luck to all content creators. This path is getting harder—only the strongest will survive and thrive. Stay focused and patient, both on CT and in life. One day, your efforts will pay off.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
@belizardd
